From several rounds of exploratory user research, we identified a few user problems, that were repeatedly coming up during the interviews:
To solve these we've decided to do an overhaul of the whole product and try to come up with a design vision that would solve these problems.
Prototype and user feedback
Taking forward the Learning Plan Idea
Learners' needs identified from prototype testing:
Hypothesis for the New Dashboard
Subscribers are more likely to form a weekly learning habit (return every week and learn) with a dashboard that centers their learning progress through a list of varied learning activities.
AB test & Qualitative research results
29% increase in subscribers who completed a lesson and a review on an active day.
No effect on 7-day return to learning
Users like the path as it gives them a better overview of what’s ahead but also what they have completed.
Having Review in the path helps get users to review more. Users tend to do what's recommended to them
The Path encourages a more exploratory behavior, and a variety of content makes the experience more fun
Most of the participants felt guided by the Path.
Based on the results, the Learning path was rolled out, and all the new elements were added to our design library and Babbel design system.
Next steps for the path
Recommended lessons, video lessons, breaking down the path into more granular "skills", and, finally, adding some gamification techniques for the skill completion.
© 2022 Natalia Volgina